“personal and social consequences of any medium—that is , of any extension of ourselves”
“the content of any medium is always another medium”
“the content or users of such media are as diverse as they are ineffectual in shaping the form of human association”
“the latest approach to media study considers not only the content but the medium and the cultural matrix within which the particular medium operates”
“the products of modern science are not in themselves good or bad; it is the way they are used that determines their value”
“nothing follows from following, except change”
“for any medium has the power of imposing its own assumption on the unwary”
“it is not an exaggeration to say that the future of modern society and the stability of its inner life depend in large part on the maintenance of an equilibrium between the strength of the techniques of communications and the capacity of the individual’s own reaction”
“Each new impact shifts the ratios among all the scenes”
Several years ago, I read the Chinese version of Understanding media, but I can not understand only have a blurred idea about medium is an extent of human, it has the similar idea with a famous designers’s theory about when you decide to solve a design problem it will lead you to consider the design issue as a whole system, where this problem will happen, who suppose to face it, and what kind of interaction will be created during this process and what information transition and emotion connection would be triggered when the user deal with the issue. I feel like in McCluhan’s theory the medium should also be bent with the exact environment, cultural and event. In my mind, McCluhan went through a dark time when too many critics targeted him, but as the medium develops, when we say hello to the virtual reality and augmented reality, McCluhan’s word seems to illustrate the truth again. In Oliver Grau's Virtual Art, he mentioned the virtual art has the power to influence, change or even manipulate human’s perception and concept. I think this is a proof of Medium is the message, since medium changes the way we performed in the world and connect with each other. Medium definite has the power to shape us or even manipulate us. This time when I read it again, it gives the feeling Gombrich mentioned in The Story of Art: art in every stage is not about the technology revolution, is all about the change of concept. It is the way, the period you live create the illusion that you are the priority than your ancestor. However, in fact, it is only about the different concept in different stage.
3mins present to 100,000 people
1. I don’t want tell more about myself, I want to talk more about the emotion or feeling I shared with the 100,000 people
2. I don’t want to really say something instead I want to show something. Using visual language as my language
3. I want to know where this chance suppose to happen.
4. Tell a story instead of say the truth