Immersive narrative ,2017

Project office website: here 



How to be experimental on screen-based narrative? Muse, an original narrative exploring the themes of loneliness, longing, and self-discovery, is an immersive short film with Augmented Reality interaction. Designed specifically for a 150' x 11' screen in The lobby of IAC, Headquarters in New York City.


Role Team Show & Award

Experience Design Bryan Hsu, Chloe Gao IAC building, New York, 2018

Animation Sound design: lV wang Lumen Prize, 2018

Illustration IFP Media Center, NY, 2018

Modeling ICMC, Daegu, Korea, 2o18


01. Research


Field Research

How to be experimental on screen-based narrative?


the architecture Space


brief of the space

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Create a three minutes visual immersion experience, which treats the architecture space as a time-based medium, instead of only focusing on the video wall. And narrate the story about chasing and self-finding in the river of life.


Create an experimental interactive narrative with Augmented Reality as an added medium layer exploring the story and feel the immersive experience.


02. Story & Visual Design


Story Graphic

Screen Shot 2019-01-20 at 3.30.11 PM.png

Scene & Character design

dreamlike river, surreal city and infinite space shape Muse, with color changing from dark to purplish to orangish. 

express the emotion of lost, wonder and self-finding.

Screen Shot 2018-08-02 at 1.58.45 PM.png

03. Augmented Reality Design




user flow

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 Real-time demo


04. Show In IAC


Special Thanks to Mimi Yin, Alon Chitayat, Gabe Barcia-Colombo, Kevin Chen