MUSE

Immersive narrative experience,2017

Project office website: here 

 
 

Introduction

How to be experimental on screen-based narrative? Muse, an original narrative exploring the themes of loneliness, longing, and self-discovery, is an immersive short film with Augmented Reality interaction. Designed specifically for a 150' x 11' screen in The lobby of IAC ,Headquarters in New York City.

 

Role Team Show & Award

Experience Design Bryan Hsu, Chloe Gao IAC building, New York, 2018

Animation Sound design: lV wang Lumen Prize, 2018

Illustration IFP Media Center, NY, 2018

Modeling ICMC, Daegu, Korea, 2o18

 

01. Research


 
 

Field Research

How to be experimental on screen-based narrative?

 

the architecture Space

 

brief of the space

Screen Shot 2018-07-18 at 6.32.33 PM.png
 
 

 

GOAL

Create a three minutes visual immersion experience, which treats the architecture space as a time-based medium, instead of only focusing on the video wall. And narrate the story about chasing and self-finding in the river of life.

CONCEPT

Create an experimental interactive narrative with Augmented Reality as an added medium layer exploring the story and feel the immersive experience.

 
 

02. Story & Visual Design


 
 

Story Graphic

 
Screen Shot 2018-07-31 at 10.07.20 PM.png
 
 
 

Scene & Character design

dreamlike river, surreal city and infinite space shape Muse, with color changing from dark to purplish to orangish. 

express the emotion of lost, wonder and self-finding.

 
3.jpg
2.jpg
Screen Shot 2018-08-02 at 1.58.45 PM.png
 
 

03. Augmented Reality Design


 

Storyboard

storyboard.jpg
 
 

user flow

Screen Shot 2018-08-19 at 1.15.26 PM.png
 

Process

 
 
 

 Real-time demo

 

04. Show In IAC


 
 
 

Special Thanks to Mimi Yin, Alon Chitayat, Gabe Barcia-Colombo, Kevin Chen