Overview

PM/uX/UI Design, 2o13

KeyWords: Mobile application/Group Traveling

Toolkits: Illustrator/HTML/CSS/Framer.js


 

CHALLENGE

Helping a start-up figure out product opportunities and give digital product solution.

 

OUTCOME

Full experience simulations supported by comparative research, product positioning and user analysis.

 

INTRODUCTION

Travel Story is an mobile application design target at small group & free walkers, aimed at making every travelling into a" travel party" and focused on emotion tied and experience within the group members. This is an on-going project and I am response for the UX research and design part.


Research

APP feature on KANO model

After analysing the functional division and characteristics of competing products, I divided travel application into two dimensions: guide tour VS free walker and single user VS group user, then find challenge in Group & Free Walker.

 
 
 

User  Flow

 

User journey

 

Part 2: Requirement statement

Function

accounting and dutch treatment

arrange travel party and invite friends

making schedule together

sharing photos and feelings

Feature

make travelling into the concept of gathering party

focus on the corporate activities

focus on the emotional experience of gathering

 

 

 

 

Structures

 

The hierarchical structure

 
 
The user flow sturcture

The user flow sturcture

  • iteration

1.Relayout the static bar : move the floating button of “Add new trip” into the static bar, and move the “Myself” into the left front static icon.

2.Cancel the scroll banner and make “Homepage and Recommendation” combine together

Interface

 
Screen Shot 2017-02-21 at 10.13.41 AM.png